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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals have not seen permanently. Therefore, I'm thrilled just to have a whole brand name and a business that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that organization now. Yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long time and I've constantly believed, why is he refraining from doing book funnels with every single one of these books? I think he will be soon enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press individuals to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they return.

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But then also reconverting individuals who came and didn't understand the context and after that they left. funnels. And it used to be, I had to do a webinar every time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and companies is. We need to produce desire for the important things we're offering. Therefore books are among the most effective, if not the most powerful method to produce that desire. sales. And the individual who's going to check out a book is a better client, hands down than any other type of client.

They're most likely to send, they're most likely to stick. They progress individuals, I dislike saying that, since many people in my life that I like do not read. You become a better person by reading. Therefore they end up being much better clients, better long term things. And so if I can get people to read a book, male, it changes them as a human (something).

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And I make that cash over the next six months, over five months or whatever, it requires to break even (section). But on the book funnels, I still break even instantly, they go through the upsell down procedure so I recover cost right away. And after that we present them to Click, Funnels.

Yeah. Well you simply tossed out some unbelievable numbers. I want to just take a breath and I desire to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Secrets, Professional Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and different other things.

Rather than going through them separately, which would take permanently give us the philosophy of what the entire procedure looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the approach. Yeah. So the core thing is the book obviously, is how do we sell the book? And the best way to offer the book is to sell it free of charge.

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It's just cover shipping." I can press people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it free of charge you just got to cover the shipping. It's such a good deal on the front end - value.

I've seen individuals who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book due to the fact that we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore many of mine are the book. And then it's what are the core concepts in the book, we'll create an audio program or video program. And after that, some worksheets and simply a 30-day difficulty that goes to the book and we put together just a bunch of things to make the value of the book even more, right? Yeah (things).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have a photo of the Amazon listing, "but get it free of charge here." And then we still individuals who click Amazon and simply buy an Amazon anyhow, because some people just enjoy buying Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. strategies. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been testing numerous order from Bumps, which is done truly well.

Then for each book I have actually done, I think you understand this, however the majority of individuals do not the way I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not boring and things like that.

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And so, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff before we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it significantly increases a great deal of times those 2 order from Bump will cover our advertising expense simply on their own, which is, which is fantastic (marketers).

And after that we take them to our upsell down sell series, we alter and modify this a lot. Therefore I'll talk conceptually where we opt for this, but I'm constantly trying new things because, specifically when we spend this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. times.

Okay, they have the book now, they have the audio book, they have the core (ideas). They understand the core concepts of the book. And one error people make a great deal of times, I continue to slip up more frequently and I want to admit is, I'm fine, they purchased, let's say they bought Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to sell a Traffic course on the next page, it's like, "However I just bought Traffic? I think I currently have traffic now." Therefore let's conceptually think each time we offer something to someone, we simply solved the issue for them. But then we developed a new problem.

It's in fact various with physic like E-commerce items, however details items, we simply solved that issue for them. By resolving that issue what is the new issue that was created? Right. So in Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next sensible upsell (russell brunson books). I'm generally trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have problem, you really need funnels.

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And so, the next thing I can't remember today, what we're checking, what it is, however it might be traffic too - elements. I can't remember the top of my head. But anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.

But in my mind, there's this phase, individuals go through a development phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a service (blog). And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't along with, as that a person. Yeah, it's eliminating it. something. Well, it is eliminating. I simply taught on, I suggest, I got the undetectable funnel things, which we discussed last time and you stated something, I believe at the last inner circle meeting, or possibly you stated it in the newsletter and you stated, I don't understand why, but no one ever test this.

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Well, congratulations. I suggest, and I'm actually pleased that you did it too because, I 'd been a member of GKSC for, I do not understand, considering that the early 2000s, and I canceled my membership, and it just had lost a lot, that it had in the past and you've brought everything back (online).

Can I share one idea that came from Kennedy's things that might help people? Okay. This is for those who're viewing the video variation. script. If you're on the audio, just picture something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (russell).

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Rob Kosberg: Did you have to buy a fax machine by the method? How do you even do? We tried to, they do not offer fax. You can't physically buy a fax maker any longer unless it belongs to this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

However I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send a fax every single month to these individuals, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing idea or technique or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and then, it died, it was a fax and it passed away. Many things, I desire to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I like and value. And so I went through that.

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And I do not have to compose anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a telephone directory (shipping).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

About ClickFunnels: Co-founded by Russell Brunson & Todd Dickerson, ClickFunnels' online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Jun 1, 2020

Russell Brunson / Books / Expert Secrets

Clickfunnels allows you to manage everything on one platform only. If you're using numerous marketing tools to control each stage of the customer journey, ClickFunnels can support you better. It lets you design and check the performance of your landing pages via a single platform. Sep 1, 2022

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It's for stay-at-home moms who want to build a business of their own. It's for the college grad who wants to make extra money online. Ultimately, it's for crazy entrepreneur-types who want to change the world and build a better life.

What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event. Prospects often enter a click funnel through a link on a social media post, a paid search ad or an email. That link takes the prospect to a landing page specific to a product or service your business sells. Jul 16, 2020